Are you looking for a new mountain bike? We are selling our entire mountain bike demo fleet to make room for the 2011 demo bikes!

Save up to 40% on 2010 Turner, Cannondale, Tomac and Titus mountain bikes from our demo fleet. All of our bikes have been professionally maintained and are in excellent to near new condition. For details and/or information stop by the shop or give us a call at 303.216.2000.

We are pleased to announce that Big Ring Cycles is the exclusive Denver/Golden home of Wilier Bicycles.

Wilier was founded in 1906, and is one of the oldest bicycle brands in the world. Their headquarters is in Rossano Veneto, Italy, which is about 90 km northwest of Venice. Angelo steadily grew the business, and then his son Gianmarco joined him in 2001. Together they have established a network of loyal Elite Dealers in the United States, whom they enjoy taking to Rossano Veneto every May to visit the factory and to ride the Dolomite stages of the Giro d’Italia. The latter could be seen more as a punishment than a reward, but everyone seems to love it.

Wilier is the proud sponsor of the Lampre Pro Tour team.

Wilier Triestina was founded in 1906 when Pietro Dal Molin, a trader from Bassano del Grappa, had the idea of building his own bicycles. His forge of “steel horses” began as a small workshop along the banks of the river Brenta, and was originally called Ciclomeccanica Dal Molin. As the demand for bicycles increased, it became more and more successful. He even supplied bicycles to the Italian army during WWI.

After the first World War, Dal Molin’s son Mario assumed the leadership of Ciclomeccanica Dal Molin and began improving the bicycles through the techniques of chromium and nickel-plating. Under his leadership, production increased considerably, and the company, undamaged by World War II, renewed its efforts after the Armistice.

The years after World War II were a time of reconstruction, when the bicycle was the most important means of transportation, and cycling became a popular sport. The champions of those years became heroes. The epic battles of Bartali and Coppi inspired Italians. In 1945, Dal Molin created a racing team which took the name Wilier Triestina.

The name Wilier was a patriotic acronym. In Italian, the letter W is not used.  W is usually used as an abbreviation for the word Viva! The acronym goes like so:
W Italia LIbera E Redenta, which means “Long Live Italy, Liberated and Redeemed.”  Triestina was meant as a tribute to the city of Trieste, which at the time was not yet regained by Italy after the war.  The captain of the team was Giordano Cottur, and he was from Trieste.  When the Giro d’Italia of 1946 featured a stage finish in Trieste, Cottur won the emotional stage. The bicycles themselves soon took on the name, and thus was born Wilier Triestina.

After that success, Wilier became an important part of Italian cycling. There was an industrial boom, and both the plant and the staff were enlarged to meet the increasing demand. Production reached 200 bicycles a day with 300 employees.

Now strong in its success and gaining prestige, Wilier bought up a promising young cyclist: Fiorenzo Magni in 1947. Instead of being overshadowed by Coppi and Bartali, Magni was able to become the third great protagonist of Italian cycling by winning the Giro d’Italia in 1948. It was the same year that Wilier spread to South America, where a small team of local professional cyclists collected dozens of wins. The following season, Team Wilier confirmed its greatness by winning several national races, and in 1949 and 1950, they achieved success in the Tour of Flanders and the Tour de France.

Unfortunately for bicycle manufacturers, the first exciting phase of national reconstruction in the early ’50s led to a period of economic boom. People gave up their bicycles for scooters and motorcycles.

Bicycle manufacturers suffered from the fruits of progress, and in 1952 Wilier Triestina shut down its factory, closed its doors and left the competitive cycling world. It seemed that one of the greatest marques in Italian and world cycling would be lost forever.

Now the glorious story of this company and its “copper jewel” lives again thanks to the Gastaldello brothers from Rossano Veneto, who bought the Wilier Triestina marque in 1969. They moved the factory to Rossano Veneto, and began to sponsor professional teams again.

Test Ride a Titus!

At Titus we blend passion and technology into every frame we craft and we’re giving you the opportunity to try one of our amazing bikes for yourself.  From the nimble and quick Racer X to the ultra versatile El Guapo, the smooth and predictable ride of the Vuelo to the exotic and lightning fast Ligero; we have a bike designed with you in mind.

To test ride a selection of high-performance Titus bicycles, please join us:

Date:      May 22nd

Place:     Apex Park in Golden, CO

Time:     10:00am to 4:00pm

Phone: 303-216-2000

Please bring helmet, bike shoes and valid ID, and please call ahead to verify dates, times and places. We do our best to assure consistency, but sometimes nature or other circumstances get in the way. Therefore, this event is subject to change without notice.

The American Cycling Association released the much anticipated 2010 Racing Schedule this week.

The schedule includes traditional Colorado races and a few new surprises this year including the return of the Morgul Classic Road Race and the Boulder Roubaix.

Highlights include:

March 28-Koppenberg Circuit Race

April 11-Boulder Roubaix

April/May-Karen Hornbostel Cherry Creek Time Trial Series

May 30-Morgul Classic Road Race

Check out the entire schedule at AmericanCycling.org

All the staff at Big Ring Cycles would like to thank you for a wonderful 2009 and wish you a Happy New Year 2010!

We have a lot of exciting things coming to BRC in 2010 including Focus Bikes, BRC Capo Custom clothing and Louis Garneau Triathlon clothing.

Look for the Big Ring Cycles Women’s Cycling Team at ACA races in Colorado!

A quick reminder that we will be closing early at 2pm on New Year’s Eve and closed on New Year’s Day!

Happy Holidays from Big Ring Cycles!

Just a quick reminder that we have special Holiday hours:

December 24th  10am to 2pm
December 25th  CLOSED
December 26th  CLOSED
December 27th  CLOSED

December 31st  10am to 2pm
January 1st  CLOSED

Happy Holidays and Happy New Year from your friends at Big Ring Cycles in Golden, Colorado!

After a several year hiatus, the Pinarello Dogma is back. It takes the award-winning, highly regarded Prince frame and creates a new top-of-the-line road bike with some very interesting features.

The frame uses asymmetrical stays and differing features on each side of the bike. Pinarello calls it “the beginning of a new generation of frames that will revolutionize the concept of racing bicycles.” They claim it’s the first completely asymetric racing frame, with the right and left side having different shapes and sections.

Starting with the Prince’s frame, Pinarello used the proven shapes and geometry, then added a lot of new technology:

* Asymmetrical Frame Design
* EPS Wrinkle Free System Construction
* Exclusive 60HM1K Carbon by Torayca
* Nanoalloy to Prevent Sudden Breakage
* Diamond Finish Exterior Treatment
* 11 Frame Sizes
* Custom Sizing Available

BIKE SPECS OVERVIEW:

* Material: 60HM1K Carbon
* Fork: Onda 60HM1K Carbon 1-1/8″ to 1-1/4″ integrated system
* Rear Stays: Onda FP
* Frame Weight: ~900g (size 54) (NOTE: we’ve seen claims from 860g to 950g so far)
* Bottom Bracket: Most Croxover
* Sizes (regular top tube): 50 / 51.5 / 53 / 54 / 55 / 56 / 57.5 / 59.5
* Sizes (sloping top tube): 42 / 44 / 46.5

Big Ring Cycles has the largest Dogma 60.1 demo fleet in Colorado. Swing in and check out them out.

Worldwide Pro-Shop Project

Professionalism, reliability, competence, and advice: this is what you’ll find when you visit Big Ring Cycles: a designated CAMPAGNOLO PRO-SHOP.

What are the Campagnolo Pro-Shops? The Worldwide Pro-Shop Project was developed to provide customers with consistently efficient service that is always in step with the evolution of the Campagnolo range as it grows in performance and technology.

In this perspective, human contributions and experience are essential to ensuring an effective and highly professional service to customers. This is why the Pro-Shop personnel are constantly updated and in close contact with Campagnolo through training courses, technical updates, communications and information on the new products and their proper maintenance.

Big Ring Cycles in Golden, Colorado represents Campagnolo professionalism at the local level and enjoys preferential treatment for handling returns under warranty and for acquiring spare parts.

If you need spare parts, service or have general questions about your Campagnolo drivetrain, wheels or parts give us a call or stop by the shop.

Save up to 40% on your favorite bikes from Cervelo, Cannondale, Titus, Tomac and More!

The new 2010′s are headed our way…now is the time to save big on all 2009 bikes and frames at Big Ring Cycles!

Check out the following bikes and frames for a sample of what we have to offer. Please give us a call at the shop if there is something you are looking for and complete specs and best pricing.

Cervelo
S2 Frameset 51cm MSRP $2800 Sale $2240
S2 Ultegra Bicycle 51cm MSRP $3900 Sale $3120
R3 Ultegra SL Bicycle 48cm MSRP $4100 Sale $3280
R3 Dura Ace 7800 Bicycle 51cm MSRP $5000 Sale $4000
R3 Dura Ace 7900 Bicycle 56cm MSRP $5700 Sale $4560
P2c Dura Ace Bicycle 51cm MSRP $3400 Sale $2720
P3c Dura Ace Bicycle 54cm MSRP $4500 Sale $3600

Pinarello
FP3 SRAM Red Bicycle 46.5cm MSRP $6000 Sale $4400
Prince Chorus DEMO Bicycle 57.5cm MSRP $9800 Sale $6499

Titus
FTM Medium MTN Kit 2 List $4795 Closeout $3299
FTM Small Frame List $2295 Closeout $1695
MotoLite Small, Medium XT Kit List $4399 Closeout $3199
X Crank It Up Medium List $4595 Closeout $3199
El Guapo Frame Medium List $2195 Closeout $1599
Fireline Steel EXO 29er Medium Frame List $2000 Closeout $1449

DEMO Bikes for Sale-Please Call for Parts Spec and Details

Cannondale RIZE 1 Carbon Medium List $5500 Sale $4299
Titus FTM Kit 3 Large List $6495 Sale $4795
Tomac Automatic 1 Medium List $3099 Sale $2499
Turner Sultan 29er Medium List $5299 Sale $4699

Join Big Ring Cycles and the BRC Women’s Cycling Team on Thursday Nights beginning November 12th for a FREE weekly trainer workout.

6pm Every Thursday Night (except Holidays) at Big Ring Cycles
Bring your bike and a trainer. Workouts will be provided.

Don’t have a trainer? We will have a limited number of trainers for rental. Please call Jason at 303-216-2000 ahead of time to reserve one.