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About Big Ring

BIG RING CYCLES' MISSION STATEMENT

This is the place for dreamers. Whether your dream leads you to the dirt, gravel or pavement, we will do everything to fuel your passion for cycling.

This is our promise to you every time you work with us.


WE ARE GUIDED BY THESE PRINCIPLES:


INTEGRITY
In our dealings with you, we will be honest and transparent  We will treat you with respect and when issues arise, we will address them quickly and fairly.

CREATIVITY
We will work with you to find or create unique and innovative solutions for your cycling needs and desires.

KNOWLEDGE
We will aggressively search out and absorb the most current information available regarding product innovation, training methods, nutrition etc. so that we may educate you in your areas of interest. We will also stay current and contribute to industry best practices in the areas of maintenance, bicycle fit and customer service.
 
PASSION
Passion will drive every interaction we have with you. We know no other way. 



Big Ring Cycles was named one of America’s Best Bike Shops for 2019.
The National Bicycle Dealers Association (NBDA) has certified Big Ring Cycles as being among the top bicycle retailers in the United States. Fewer than 200 qualified for this honor.

After a lengthy application survey that quantified key elements of a successful retail operation, we were evaluated through phone & email contacts. Our website was reviewed for appeal & accuracy. Lastly, a mystery shopper visited to assess our shop and the customer experience. We received a detailed breakdown of their experience, from a customer’s perspective, and will use that valuable information to become even better.

We remain committed to earning your business each and every day.