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Staff


With over 100 years of combined bike experience (yikes!), our expert staff can help you select the right bike and keep it performing at its peak.




Seth Wolins
profession: employer of those who value fun over fortune
career: owner, enthusiast, philanthropist
seth.w@bigringcycles.com

Seth learned how to fix more than a flat when he worked in bike shops as a kid in Ames, Iowa and as support staff for the Raleigh Levis Pro Racing Team. As a grown-up, he juggled a Fortune 500 career and way too much global travel with weekend road races. A survivor of countless mergers and acquisitions, he finally escaped and became owner of Big Ring Cycles in 2016.


Jeremy Coleman
profession: complicated bike expert
career: service manager
jeremy.c@bigringcycles.com

Jeremy cut his teeth in the bike world ruining his father’s tools on his friends’ BMX bikes. Decades later, he’s an expert at wheel building and our Complicated Bike Expert. In his leisure time, you can find him in the mountains denting rims and demolishing tubulars.


Aaron Elam
profession: bike peddler
career: sales professional
aaron.e@bigringcycles.com

Aaron has always been all about bikes (with the exception of a few months spent with some beautiful angels). A BMX kid, by high school he was turning a wrench at the local bike shop. After college he returned to the bike biz and won his first race. He decided to remain undefeated and now racks up the miles on his road bike and commuting.


Phil Dixon
profession: champ emeritus
career: service technician
phil.d@bigringcycles.com

Born and raised in Florida, Phil learned to work on boutique road bikes in between gator wrestling matches. Tired of racing road bikes on the flats, Phil moved to Colorado in search of mountains and gravel roads.


Scott Bennett
profession: two wheel wizard
career: sales professional
scott.b@bigringcycles.com

Scott grew up in North Carolina ripping around neighborhoods on his red Schwinn stingray and learned all mountain biking had to offer before suspension was a norm. Riding was a escape from strict parents and he never looked back. Scott still loves the solitude of the open road or mountain trail and hasn’t owned a car in more than 20 years.



Steven Fine
profession: master of the ascent  
career: service technician
steven.f@bigringcycles.com

Steven began riding with his Dad in middle school on World T.E.A.M. rides that challenge both adaptive and able-bodied athletes. Doing good for others launched Steven’s passion for the road and in 2009 he moved to Colorado in search of hills to climb. When there’s too much snow to dance on the pedals, Steven can be found shreddin’ the slopes.