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With over 100 years of combined bike experience (yikes!), our expert staff can help you select the right bike and keep it performing at its peak.

Seth Wolins
profession: employer of those who value fun over fortune
career: owner, enthusiast, philanthropist

Seth learned how to fix more than a flat when he worked in bike shops as a kid in Ames, Iowa and as support staff for the Raleigh Levis Pro Racing Team. As a grown-up, he juggled a Fortune 500 career and way too much global travel with weekend road races. A survivor of countless mergers and acquisitions, he finally escaped and became owner of Big Ring Cycles in 2016.

Paul Denney
profession: king of calm
career: service manager

Paul started his career in bicycle sales and quickly became the shop's best salesman before moving into service "because finding good people is hard." He is true believer in cycling for fun and likes helping others find the joy of two wheels. Meticulously organized, he's also the most easy going guy in the shop.

Aaron Elam
profession: bike peddler
career: sales professional

Aaron has always been all about bikes (with the exception of a few months spent with some beautiful angels). A BMX kid, by high school he was turning a wrench at the local bike shop. After college he returned to the bike biz and won his first race. He decided to remain undefeated and now racks up the miles on his road bike and commuting.

Scott Bennett
profession: two wheel wizard
career: sales professional

Scott grew up in North Carolina ripping around neighborhoods on his red Schwinn stingray and learned all mountain biking had to offer before suspension was a norm. Riding was a escape from strict parents and he never looked back. Scott still loves the solitude of the open road or mountain trail and hasn’t owned a car in more than 20 years.

Jared Fontaine
profession: un grimpeur
career: sales professional

A diehard roadie for over 10 years, Jared enjoys suffering on long, steep, 10% plus gradient climbs. Having personally used many of the products in the shop, he can help with any of your road cycling questions. While living in France and Italy, Jared enjoyed the Tour de France and Giro many times and is a great resource for European travel information.

Marcus Betts 
career: service technician

We're working on Marcus' awesome bio...

Nolan Dutton
career: sales professional

Nolan's awesome bio is in the works...